ROAS Calculator
Professional return on ad spend calculator to optimize advertising strategies
Quick Answers
TL;DR: Enter Advertising Spend - Enter your total spend on this campaign in the advertising spend field, including platform fees and ad material production costs. This is the basic input data affecting the final ROAS calculation result.
Q: What is the difference between ROAS and ROI?A: ROAS (Return on Ad Spend) specifically measures revenue from advertising investment. ROI (Return on Investment) measures overall investment profit including all costs. Simply put, ROAS tells you how much revenue your ad spend generated, while ROI tells you if you're making an overall profit.
ROAS Calculator
Optimize your advertising strategy by calculating the profit contribution of your campaigns
ROAS = Revenue / Ad Spend. Different categories have different ROAS standards, please adjust the target according to actual circumstances.
Break-even ROAS is the critical point where advertising campaigns neither lose nor make money. When actual ROAS is higher than this value, campaigns start to be profitable.
When ROAS is above 0.0x, advertising campaigns start to be profitable
The calculation results are for reference only. Actual results may vary due to market fluctuations, seasonality, and other factors.
Enter Advertising Spend
Enter your total spend on this campaign in the advertising spend field, including platform fees and ad material production costs. This is the basic input data affecting the final ROAS calculation result.
Enter Revenue Data
Enter the sales revenue generated by this ad, including direct conversions and indirect conversions attributed to this ad. The system will calculate ad contribution accurately based on your attribution window setting.
Set Target ROAS
Set your desired ROAS target value. Based on your current spend and revenue data, the system will analyze the adjustment direction needed to achieve the goal and provide optimization suggestions.
View Analysis Results
The system generates detailed ROAS analysis reports including break-even calculations, channel comparisons, historical trend analysis, and more to help you make smarter advertising decisions.
Read Tool Notes
Evaluate ad efficiency with clear ROAS targets
This calculator turns spend and revenue inputs into ROAS and return signals, helping you judge whether campaigns are below breakeven, on target, or ready for budget expansion.
What it helps with
- - Set breakeven and target ROAS benchmarks per campaign
- - Compare channel or ad-set efficiency with one method
- - Make budget adjustments using quantified return logic
Practical outcomes
- - Less guesswork in ad budget allocation
- - More consistent decision criteria across operators