5
Ad Creative Production & Optimization: Precisely Reach Target Customers
中级
Ongoing optimization
Create high-conversion ad creative materials and continuously optimize ad effectiveness through A/B testing.
Ad Creative Production
Create engaging advertising materials
🖼️
Image Ads规格要求:
1080x1080 (Square)
1200x628 (Landscape)
1080x1920 (Portrait)
核心元素:
- High-quality product images
- Concise and powerful copy
- Clear promotional information
- Brand logo display
制作技巧:
- Avoid too much text (20% rule)
- Use contrasting colors to highlight key points
- Add urgency elements
- Maintain brand consistency
🎥
Video Ads时长规格:
15 seconds (Stories)
30 seconds (Feed)
60 seconds (Detailed showcase)
内容结构:
- 1First 3 seconds grab attention
- 2Middle showcases product features
- 3End with clear call-to-action
- 4Add subtitles throughout
制作技巧:
- Understandable without sound
- Fast-paced to maintain attention
- Real usage scenarios
- Emotional content
A/B Testing & Optimization
Optimize ad effectiveness through data-driven methods
🎯
Creative Element TestingDifferent product images
Different copy styles
Different color combinations
Different CTA buttons
👥
Audience TestingDifferent age groups
Different interest tags
Different geographic locations
Different behavioral characteristics
📊
Key Metrics Monitoring关键指标:
CTR (Click-through rate)
CPC (Cost per click)
CVR (Conversion rate)
ROAS (Return on ad spend)