Advertising Analysis Series

Digital Advertising Deep Dive

Master the fundamentals of digital advertising analytics. This comprehensive series covers everything from CPM cost analysis to advanced targeting strategies, helping you make data-driven decisions to optimize your advertising performance and maximize ROI.

What You'll Learn:

• CPM calculation methods and optimization techniques
• Audience targeting and segmentation strategies
• Budget allocation and bid management
• Performance metrics analysis and reporting

Practical Focus

Real-world examples and actionable strategies

Data-Driven

Learn to analyze and optimize with metrics

Cost Optimization

Maximize ROI with smart budget allocation

Series Articles

ROAS Truth: Why Platform Numbers Can Deceive You

Why your ROAS looks good but you're still not making money? Deep analysis of the difference between platform ROAS and break-even ROAS, master real profit calculation methods.

Beginner

15分钟

ROAS分析盈亏平衡点利润计算成本管理广告投资回报率电商策略

CPM Deep Analysis: Key Factors Affecting Cost Per Mille

Comprehensive analysis of CPM concepts, influencing factors and optimization strategies to help you better control advertising costs.

Beginner

15分钟

CPM优化广告成本控制展示广告策略受众定位竞价优化ROI提升

FB Ad Testing Tutorial

A step-by-step guide on how to scientifically test Facebook ads to find winning products, covering the entire process from setting up tests to CBO scaling.

Intermediate

20分钟

Facebook广告产品测试ABO测试CBO扩量电商选品广告优化