Store Design and Product Listing
Improve store design, optimize user experience, list products, and configure payment and logistics to build a professional and efficient cross-border e-commerce store.
Store Design Strategy
Professional store design is the key to enhancing brand image and conversion rates, requiring careful planning from brand positioning to page layout.
Target Customer Analysis
Deeply understand target customer demographics, consumption habits, and purchase preferences
Brand Style Positioning
Establish unique brand tone: simple, luxurious, young, or professional
Brand Positioning Analysis Points
Customer Persona Building
Demographics: Age range, gender ratio, income level, geographic location
Consumer Behavior: Purchase frequency, average order value, decision cycle, preferred channels
Pain Point Identification: Gaps in existing solutions, unmet user needs
Consumer Behavior: Purchase frequency, average order value, decision cycle, preferred channels
Pain Point Identification: Gaps in existing solutions, unmet user needs
Differentiation Strategy
Competitor Analysis: Main competitors' positioning, strengths, and weaknesses
Unique Value Proposition: Differences from competitors, core competitiveness
Brand Story: Brand origin, philosophy, and vision communication
Unique Value Proposition: Differences from competitors, core competitiveness
Brand Story: Brand origin, philosophy, and vision communication
Theme Selection Considerations
- Free vs Paid Themes - Paid themes usually offer more customization options and support
- Mobile Compatibility - Ensure good display on various devices
- Loading Speed - Lightweight themes improve user experience and SEO
- SEO-Friendly - Choose themes supporting structured data and meta tag management
Page Layout Core Principles
- Clear Navigation Structure - Customers can find any page within 3 clicks
- Homepage Product Display - Highlight featured products and promotions
- Smooth Checkout Process - Reduce steps, lower cart abandonment rate
- Trust Elements - Display security certifications, customer reviews, return policies
Product Listing Best Practices
High-quality product listings are the foundation for visibility and conversions. Every detail from images to descriptions matters.
Product Listing Process
1
Product Images - Shoot multi-angle high-quality images, scene shots and size comparisons
2
Title Optimization - Include core keywords, highlight product features, within 60 characters
3
Description Writing - Engaging opening, detailed specifications, usage scenarios
4
Pricing Strategy - Research competitor pricing, set comparison prices, use psychological pricing
5
Inventory & Logistics - Configure inventory, set shipping templates, link shipping methods
Product Image Optimization Guidelines
Main Image Requirements
Background: Pure white background (RGB 255,255,255)
Size: At least 1024x1024px, square ratio
Product Position: Centered, occupying 85%+ of frame
Clarity: High resolution, no watermarks, no logo obstruction
Size: At least 1024x1024px, square ratio
Product Position: Centered, occupying 85%+ of frame
Clarity: High resolution, no watermarks, no logo obstruction
Additional Image Types
Multi-angle Display: Front, back, side, detail close-ups
Scene Images: Products in actual use environments
Size Comparison: Reference objects for scale understanding
Package Contents: Display box and included items
Scene Images: Products in actual use environments
Size Comparison: Reference objects for scale understanding
Package Contents: Display box and included items
SEO-Optimized Title Checklist
- Title includes main keywords and brand name
- Highlights core product selling points and unique features
- Character length controlled within 60 characters
- Avoid keyword stuffing, maintain natural readability
- Use numbers and specific descriptive words for appeal
Product Description Writing Points
- Engaging Opening - Capture attention with core selling points and value proposition
- Detailed Specifications - List complete product specs, dimensions, materials, weight
- Usage Instructions - Explain usage methods, precautions, care instructions
- Size Charts - Provide accurate size references and comparison tables
- Readability - Use bullet points and paragraph breaks for better reading
Pricing Strategy Tips
Pricing Foundation
Competitor Research: Analyze price ranges and sales volume relationships
Cost Calculation: Product + shipping + platform commission + marketing
Profit Targets: Set reasonable margins, consider return rates
Market Positioning: High-end/mid-range/mass-market strategy choice
Cost Calculation: Product + shipping + platform commission + marketing
Profit Targets: Set reasonable margins, consider return rates
Market Positioning: High-end/mid-range/mass-market strategy choice
Psychological Pricing Techniques
Comparison Pricing: Show original and discounted prices, emphasize savings
Charm Pricing: Use $19.99 instead of $20.00
Bundle Deals: Set tiered pricing for different configurations
Dynamic Adjustments: Regularly optimize prices based on feedback
Charm Pricing: Use $19.99 instead of $20.00
Bundle Deals: Set tiered pricing for different configurations
Dynamic Adjustments: Regularly optimize prices based on feedback
Store Optimization Tools
Leverage professional tools to improve store efficiency and optimize user experience.
PageSpeed Insights
Google official tool for analyzing website loading speed and performance
Free to use
Free to use
TinyIMG
Shopify app for automatic image compression and optimization
From $4.99/month
From $4.99/month
Loox
Product review and photo review collection tool
From $9.99/month
From $9.99/month
Klaviyo
Powerful email marketing and automation tool
Free available, paid from $20/month
Free available, paid from $20/month
Clarity
Heatmap and user behavior recording tool
Free to use
Free to use