GA4 Landing Page Analysis
Learn how to use GA4 to analyze landing page performance and optimize user experience and conversion rates.
View Landing Page Reports
Understand landing page performance data through GA4 built-in reports.
Landing Page Report Steps
1
Go to Reports - Click "Reports" tab in GA4
2
Select Engagement - Go to "Engagement" > "Pages and screens"
3
Add Dimension - Add "Landing page" dimension
4
Filter Data - Filter by specific page or traffic source
5
Export Analysis - Export data for in-depth analysis
Report Viewing Considerations
- Time Range - Select sufficient time range for statistical significance
- Comparison - Use comparison feature to compare different periods or pages
- Segmentation - Analyze by traffic source, device, etc.
Key Landing Page Metrics
Understand and track these core metrics to evaluate landing page performance.
Core Metrics Details
Views
Total page view count
Measures: Page traffic scale
Importance: Basic traffic metric
Measures: Page traffic scale
Importance: Basic traffic metric
Users
Unique users who visited the page
Measures: Actual reach count
Importance: Deduplicated true coverage
Measures: Actual reach count
Importance: Deduplicated true coverage
Avg Engagement Duration
Average time users spent on page
Measures: Content relevance and appeal
Importance: Reflects user interest level
Measures: Content relevance and appeal
Importance: Reflects user interest level
Bounce Rate
Percentage of single-page sessions
Measures: Content-expectation match
Importance: High bounce needs optimization
Measures: Content-expectation match
Importance: High bounce needs optimization
Conversion Rate
Percentage of visits that completed goals
Measures: Page goal achievement
Importance: Core business metric
Measures: Page goal achievement
Importance: Core business metric
Analyze Landing Page Performance
Use data analysis to identify high-performing and underperforming landing pages.
High-Performing Pages
Identify pages with high conversions, low bounce, long engagement
Pages Needing Optimization
Identify pages with high bounce, short engagement, low conversions
Landing Page Analysis Checklist
- Identify pages with above-average conversion rates
- Identify pages with abnormally high bounce rates
- Analyze reasons for short engagement on pages
- Analyze page performance by traffic source
Landing Page Optimization Strategies
- Improve Page Loading Speed - Compress images, optimize code
- Optimize Content and Layout - Clear headlines, attractive visuals
- Enhance CTA Buttons - Eye-catching buttons, clear purchase guidance
- Reduce User Friction - Simplify forms, clear navigation
- Add Social Proof - Customer reviews, sales data, trust badges
- Mobile Optimization - Ensure good display on all devices