How to determine the best profit margin?

Optimal profit margin depends on product category, competition level, and brand positioning. General cross-border e-commerce suggests gross profit margin between 30%-50%. Premium categories can set higher margins, while competitive categories may need lower margins for volume.

Does it support multi-currency pricing?

Yes, the system supports major currency conversion including RMB, USD, EUR, GBP, JPY, and more. You can input costs in one currency, and the system will automatically convert to pricing suggestions in other currencies.

How to calculate profit margin after discounts?

The system offers discount simulation. Input your planned discount percentage, and the system will automatically calculate the discounted selling price and profit margin. This is very helpful for promotional pricing and clearance sales.

What items are included in platform fees?

Fee items vary slightly between platforms, generally including: transaction fees (typically 8-15% of selling price), payment processing fees (2-3%), advertising service fees, monthly rent, etc. The system has built-in standard rates for major platforms.

How to deal with price wars?

We recommend not competing solely on price. Instead, solve problems from a differentiation perspective: optimize product packaging to enhance perceived value, add value-added services, focus on niche markets, and build brand loyalty. The system provides value positioning analysis to help find differentiation directions.

How to monitor pricing effectiveness after setting prices?

We recommend continuously tracking changes in sales, return rates, customer feedback, and other indicators. The system provides pricing effectiveness tracking to help analyze the impact of pricing strategies on sales and timely adjust unreasonable pricing.

Pricing2-3 min

Product Pricing Calculator

Scientific pricing, balancing cost, profit and risk. Boost your brand premium!

Scientific pricing, balancing cost, profit and risk. Boost your brand premium!

Base Cost

Product Cost

Logistics Cost

Ad & Profit

Target CPA

Target Net Profit Margin

Advanced

Fee Rate

Unexpected Cost Rate

Discount

Brand Premium

All amounts in USD

Suggested Price

41.99 USD

10.00 USD

Product Cost

5.00 USD

Logistics Cost

15.00 USD

Ad Cost

2.08 USD

Fee

1.25 USD

Unexpected Cost

8.33 USD

Net Profit (20.0%)

Branded Price

47.99 USD

Add a brand premium percentage on top of suggested price

How to Use

Enter Product Cost

Enter all product costs including purchase price, shipping, packaging, labeling fees, and more. Detailed cost input is the foundation for accurate pricing. We recommend keeping all procurement and logistics receipts.

Set Target Profit Margin

Set your desired profit margin. The system will calculate the target selling price based on your cost data. You can also set minimum profit margin alerts to automatically remind you when pricing falls below the threshold.

Add Platform Fees

Select the e-commerce platform for selling, and the system will automatically calculate commission rates, payment processing fees, and other additional fees for each platform. Fee structures vary significantly between platforms.

Generate Optimal Pricing

After comprehensive analysis, the system generates recommended pricing schemes including suggested selling price, price range, and profit analysis. You can choose aggressive or conservative pricing strategies based on market conditions.

FAQ