ROAS Calculator
Professional return on ad spend calculator to optimize advertising strategies
ROAS Calculator
Optimize your advertising strategy by calculating the profit contribution of your campaigns
ROAS = Revenue / Ad Spend. Different categories have different ROAS standards, please adjust the target according to actual circumstances.
Break-even ROAS is the critical point where advertising campaigns neither lose nor make money. When actual ROAS is higher than this value, campaigns start to be profitable.
💡 When ROAS is above 0.0x, advertising campaigns start to be profitable
The calculation results are for reference only. Actual results may vary due to market fluctuations, seasonality, and other factors.
Enter Advertising Spend
Enter your total spend on this campaign in the advertising spend field, including platform fees and ad material production costs. This is the basic input data affecting the final ROAS calculation result.
Enter Revenue Data
Enter the sales revenue generated by this ad, including direct conversions and indirect conversions attributed to this ad. The system will calculate ad contribution accurately based on your attribution window setting.
Set Target ROAS
Set your desired ROAS target value. Based on your current spend and revenue data, the system will analyze the adjustment direction needed to achieve the goal and provide optimization suggestions.
View Analysis Results
The system generates detailed ROAS analysis reports including break-even calculations, channel comparisons, historical trend analysis, and more to help you make smarter advertising decisions.