Meta Ads Basics

Map Business Portfolio, ad account, Page, Instagram, Pixel, dataset, catalog, and permissions before campaign setup creates avoidable account risk.

Understand Pixel, Conversions API, datasets, event match quality, and deduplication so conversion data is more reliable than browser tracking alone.

Define ViewContent, AddToCart, InitiateCheckout, Purchase, value, and currency rules, then QA duplicates, missing events, wrong values, and wrong currency.

Choose campaign objectives from the business goal, and understand when Sales, Leads, Traffic, or Messages fits instead of optimizing for cheap clicks.

Understand the roles of campaigns, ad sets, and ads, then create a simple testing, scaling, and remarketing structure for new ecommerce accounts.

Use a simple audience framework for broad prospecting, lookalikes, warm remarketing, and exclusions without over-stacking interests or narrowing too early.

Build creative hypotheses, variable separation, testing cadence, and kill rules so creative testing is not just uploading random assets and waiting.

Understand budget setup, delivery learning, Learning Limited, edit magnitude, and scaling rhythm so early data does not trigger constant disruptive changes.

Build catalog, product set, and dynamic ad foundations, then understand where Advantage+ sales campaigns fit and when manual structure still matters.

Understand Meta attribution windows, platform reports, GA4 session logic, and Shopify order records so ad reconciliation becomes operational.