SEO Optimization and Organic Traffic
Optimize store SEO to get more organic traffic. Through scientific keyword research, page optimization, and technical SEO, improve website rankings in search engines and achieve sustained, stable free traffic.
Keyword Research
Keyword research is the foundation of SEO. Through scientific keyword analysis, find target user search intent and optimize content strategy.
Keyword Research Methods
Use Google Keyword Planner
Google's official keyword research tool
Features: Search volume, competition, bid estimates
Tip: Look for keywords with moderate search volume and low competition
Features: Search volume, competition, bid estimates
Tip: Look for keywords with moderate search volume and low competition
Analyze Competitor Keywords
Learn from competitor keyword strategies
Tools: SEMrush, Ahrefs, etc.
Tip: Find keywords competitors rank well for where you have advantages
Tools: SEMrush, Ahrefs, etc.
Tip: Find keywords competitors rank well for where you have advantages
Find Long-Tail Keywords
Long-tail keywords have lower competition and higher conversion
Characteristics: Lower search volume but more specific
Example: "Waterproof outdoor watch" is more targeted than "watch"
Characteristics: Lower search volume but more specific
Example: "Waterproof outdoor watch" is more targeted than "watch"
Focus on Search Intent
Understand the real intent behind user searches
Informational: Users want to learn about something
Transactional: Users want to buy something
Navigational: Users looking for specific brand or website
Informational: Users want to learn about something
Transactional: Users want to buy something
Navigational: Users looking for specific brand or website
On-Page SEO Optimization
Optimize page elements to improve page rankings and click-through rates in search engines.
Title Tag Optimization Points
1
Include Main Keywords - Place core keywords at the beginning of the title
2
Keep Under 60 Characters - Prevent title from being truncated
3
Create Compelling Titles - Improve click-through rate, include brand name
Meta Description Optimization Points
- Describe Page Content - Accurately summarize page content, include core keywords
- Include Call-to-Action - Add encouraging click-through copy
- Keep Under 160 Characters - Ensure description displays completely
- Uniqueness - Each page should have a unique meta description
Content Optimization
Use header tag hierarchy, add internal links, optimize image ALT tags, improve page loading speed.
Technical SEO
Optimize website technical architecture to improve search engine crawling efficiency and indexing quality.
Technical SEO Checklist
- Create XML sitemap and submit to search engines
- Optimize robots.txt to control crawling permissions
- Set canonical tags to prevent duplicate content issues
- Implement structured data to help search engines understand page content
Technical SEO Key Elements
- Website Speed - Page loading speed is an important ranking factor, optimize images and use CDN
- Mobile-Friendly - Ensure website displays well on mobile devices
- HTTPS - Use SSL certificate, search engines prefer HTTPS websites
- Website Structure - Clear website structure helps crawlers understand and index content