Visual Content Creation
Create high-quality product images and video content. Visual content is key to e-commerce success. Through professional product photography, image optimization, and video production, improve product display effectiveness and enhance user purchase intent.
Product Photography Basics
Master basic product photography techniques to shoot professional-level product images, improving product display and brand perception.
Core Product Photography Elements
White Background: E-commerce standard for most products
Scene Background: Show products in actual use scenarios
Solid Color Background: Highlight products, match brand colors
Natural Light: Shoot near windows with natural light
Softbox: Use softbox to eliminate shadows
Light Direction: Front or 45-degree angle lighting is best
Front View: Display overall product appearance
45-Degree Angle: Strong depth perception
Close-up Details: Showcase product details and craftsmanship
Reference Objects: Include coins, hands as common references
Size Specifications: Clearly mark actual product dimensions
Scale Comparison: Show product proportions in context
Image Optimization Tips
Optimize product images to improve loading speed and user experience while maintaining quality.
Image Optimization Steps
Image Optimization Considerations
- File Size - Main product images should not exceed 200KB for fast loading
- Size Consistency - Keep all product images uniform for better page aesthetics
- Format Choice - JPEG at 80% quality for photos, PNG or WebP for graphics
- Naming Standards - Use descriptive filenames like "red-leather-handbag-front.jpg"
Video Content Production
Produce high-quality product videos to showcase features and use cases, improving user purchase confidence.
Product Demonstration Videos
Showcase product features, usage methods, and characteristics so users intuitively understand product value.
Use Case Scenarios
Show products in real-life usage scenarios, helping users envision the experience of owning the product.
Customer Testimonial Videos
Collect real customer experiences and reviews to enhance product credibility and social proof.
Brand Story Videos
Tell brand philosophy and founding story, build emotional connection, enhance brand value perception.
Video Optimization Points
Optimize video content to improve user experience and search engine rankings.
Key Video Optimization Elements
- Video Length Control - E-commerce videos should be 15-60 seconds, informational content can be longer
- Add Subtitles - 85% of users watch videos muted, subtitles are essential
- Optimize Thumbnails - Design compelling thumbnails to improve click-through rate
- Include Call-to-Action - Guide users to take action at video end like "Buy Now"