Viewing Google Ads Reports in GA4
Learn how to link Google Ads account in GA4 and analyze advertising performance data to optimize ad strategy.
Link Google Ads Account
Link Google Ads account with GA4 for seamless advertising data integration and analysis.
Account Linking Steps
1
Go to Admin - Click "Admin" in GA4
2
Product Links - Select "Product links"
3
Link Google Ads - Click "Link Google Ads"
4
Select Account - Choose Google Ads account to link
5
Complete - Complete configuration and enable data sharing
Account Linking Considerations
- Account Permissions - Ensure admin access to Google Ads account
- Data Sharing - Enable data sharing for complete attribution reports
- Link Count - One GA4 property can link multiple Google Ads accounts
View Advertising Reports
Analyze advertising campaign performance and ROI through GA4.
Key Advertising Metrics
Clicks
Total number of ad clicks
Calculation: Times ads were clicked
Meaning: Measures ad appeal and traffic acquisition
Calculation: Times ads were clicked
Meaning: Measures ad appeal and traffic acquisition
Impressions
Total number of ad displays
Calculation: Times ads were shown to users
Meaning: Measures ad reach and exposure
Calculation: Times ads were shown to users
Meaning: Measures ad reach and exposure
CTR (Click-Through Rate)
Clicks divided by Impressions
Calculation: CTR = Clicks / Impressions
Meaning: Measures ad relevance and appeal
Calculation: CTR = Clicks / Impressions
Meaning: Measures ad relevance and appeal
Conversion Rate
Conversions divided by Clicks
Calculation: CR = Conversions / Clicks
Meaning: Measures landing page and conversion effectiveness
Calculation: CR = Conversions / Clicks
Meaning: Measures landing page and conversion effectiveness
ROAS
Return on Ad Spend
Calculation: ROAS = Revenue / Ad Spend
Meaning: Core ROI metric
Calculation: ROAS = Revenue / Ad Spend
Meaning: Core ROI metric
Campaign Reports
View detailed performance data for each campaign
Performance Analysis
Analyze conversions and revenue from ads
Analyze Advertising Performance
Deeply analyze advertising data to optimize strategy and budget allocation.
Advertising Performance Checklist
- Compare conversion performance across campaigns
- Analyze user quality and value from different channels
- Identify high-value user source channels
- Optimize advertising budget allocation strategy
Advertising Optimization Strategies
- Compare Campaign Performance - Identify high-ROI ads, pause low performers
- Analyze User Quality - Evaluate channel quality by conversion value
- Identify Quality Sources - Find main sources of high-value users
- Optimize Budget Allocation - Shift budget to high-ROI channels
- Adjust Targeting - Optimize keywords and audience targeting
- Continuous Monitoring - Regularly check ad performance and adjust