GA4 Account Setup and Configuration
Detailed guide on creating GA4 account, setting up properties, configuring data streams and installing tracking code.
Create GA4 Account
Follow these steps to create your first GA4 account and start website data analysis.
Account Creation Process
1
Visit Website - Go to analytics.google.com
2
Sign In - Use your Google account to sign in
3
Get Started - Click the "Get started" button
4
Account Name - Enter your business name as account name
5
Data Sharing - Configure data sharing options as needed
Account Setup Considerations
- Account Name - Use business name for easy team identification
- Data Sharing - Enable all options for better feature support
- Permission Settings - Set appropriate access for team members
Create GA4 Property
Create properties under your account to track website or app data.
Property Setup Steps
1
Create Property - Click "Create new property" in GA4 account
2
Property Name - Enter your website name
3
Timezone - Select reporting timezone, recommend local timezone
4
Currency - Select reporting currency for financial analysis
5
Complete - Click "Create" to finish property setup
Property Configuration Points
Timezone Selection
Choose correct timezone for accurate reports
Recommend using local timezone of main business location
Recommend using local timezone of main business location
Currency Settings
Select transaction currency
Affects revenue and conversion value calculations
Affects revenue and conversion value calculations
Configure Data Streams
Add website data streams and install tracking code to start collecting user data.
gtag.js Method
Direct tracking via Google tag code, simple and straightforward
GTM Method
Manage all tags through Google Tag Manager
Tracking Code Installation Methods
- Method 1 gtag.js - Add code to all pages in <head> tag
- Method 2 GTM - Create GA4 configuration tag in Google Tag Manager
- Enhanced Measurement - Recommend enabling auto-tracking for clicks, form submissions
Tracking Code Verification Checklist
- Use GA4 real-time reports to check if visitor data is normal
- Use Chrome developer tools to check network requests
- Use Google Tag Assistant extension for verification
- Confirm Measurement ID is correct with no typos